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Each club is expected to
If negative public opinion is caused by misperceptions of Rotary’s purposes or activities, a club should counter these misperceptions with well-directed public information and community relations efforts and, where appropriate, strengthen its service program. (RCP 9.040.6.)
If a condition exists or a problem arises that may affect other clubs or RI, the club should advise the governor at the earliest opportunity so that a cooperative effort can be made to deal with it. It is the governor’s responsibility to advise and assist clubs in preventing or solving local public relations problems. The general secretary should be contacted immediately when negative news could have a national or international impact. The general secretary will then assist governors and clubs, keeping the president and the RI Board advised and referring to them problems that may require their consideration. (RCP 9.040.7.)
It is desirable that every Rotary club sponsors a major community service activity each year. A successful service project is considered one of the best methods for extending the public understanding of Rotary. Therefore, it is essential to the public relations of Rotary that clubs actively seek to inform the public about successful projects. (RCP 8.040.1.)
Clubs and governors are urged to undertake appropriate action to improve relationships between Rotary and the news media. Taking into account local social and cultural conditions and the state of local media relations, clubs and districts should undertake the following activities to improve relations between Rotary and the news media:
Rotary clubs should make effective Rotary spokespeople available to groups in their community. (RCP 9.050.2.)
Contact District Chair PDG Bob Greeney on email firstname.lastname@example.org or, if urgent, (M) 0407 737 131.
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